Burli’s newsroom systems help electronic journalists gather, edit, broadcast and publish the news. It’s great software, created for journalists, by journalists.
What is Burli?
Burli is a suite of computer newsroom tools. They are reliable, easy-to-use, and key tools for everyone from reporters to on-air talent, newsroom management, and the engineering and IT departments. Burli helps professional newsrooms:
- Gather stories and data from a huge variety of external sources, including traditional newswires, feeds, mobile tools, and social media;
- Create and edit their own content, using our integrated editing tools, designed specifically for journalists;
- Create newscasts or entire shows and take them to air with play-to-air tools and a built-in prompter; and
- Publish news to social media, websites, broadcast automation systems, podcast platforms, smart speakers and more.
All in a single environment with a common set of tools.
What Can Burli Do?
Burli can take your stories and media to multiple places with simple, easy commands.
Here are just some of the available options.
Click each bubble to learn more!
Post directly to Twitter with just a couple of clicks.
Include text with Burli Newsroom.
Include text and graphics with Burli NE.
Support for 280 character limit.
Text and Audio editor built in.
Text, Audio, and Image editor built in.
Video and file handling/attachment.
Detailed editorial control.
Post directly to SoundCloud.
Include your edited Audio files.
Include thumbnail graphics.
Share Audio quickly.
Allows you to create Posts in WordPress out of your Stories.
In Newsroom, post directly to the web.
In NE, create a Draft for your digital news team to format and edit.
Read news directly to the air.
Fire Audio clips from the Prompter.
Multiple manual and auto scrolling control options.
Automation Playout Systems
Send directly to automation systems, including:
- RCS Zetta
- ...and many more
Burli NE treats remote offices as nodes.
Easily share Stories and Media with other locations.
Centralize and standardize your editorial practices.
Reduce duplication of efforts.
Burli’s flagship product, NE is built on a central server model for real-time sharing of news content across your production teams. Equipped with robust user and editorial controls, metadata capabilities, and mobile tools, it’s a system that’s ready to work with a wide variety of modern media and third party applications. A mobile-friendly web app adds great features for reporters in the field (see Burli Beat below).
Our classic product and still a favourite in the industry, Newsroom is a scalable system, able to run from as little as one PC to a national network. Focused on the radio news business, Newsroom is equipped with great text and audio editing tools, and a variety of means to share your stories with your audience.
Modern News, Modern Needs
Gathering and telling important stories in the 21st century is no easy undertaking, but Burli is there to help you with tools specifically designed to help your news team.
Whether your operation consists of a lone journalist covering a modest market, or a huge national newsroom and a network of worldwide contributors, Burli has the means to improve your workflow, simplify your tasks, and let you produce more news on more platforms.
We have a variety of ways to file stories into Burli, including a full-featured web application, email, FTP and Dropbox integration, and many more.
And our Burli NE system offers Burli Beat, a modern remote tool built on a standards-based API, to let contributors both file and edit their content from the field, and provide a detailed view of everything already in the newsroom including Wires, Rundowns, Assignments, Contacts and more. Filing a story from the field is as easy as pulling out your phone, recording an interview, snapping a few photos, and sending it all back to Burli, via Beat.
Most broadcast organizations now involve multiple newsrooms. If your extended team is spread across markets, states or has bureaus across the world, Burli’s multi-site capabilities can help.
Pool your data from many newsrooms into one feed, or send audio from a smaller station back to a larger newsrooms, whether for use in a national broadcast or to have passed through an editor’s hands. Either way, Burli lets your network share content and keeps your team coordinated and writing original stories instead of duplicating efforts.
Use One Story Many Times
Today’s newsrooms don’t just read the story to air. Now you can take your single story and send it to many places, quickly and easily.
- A sophisticated Prompter lets you take your story to the radio or TV studio with a intuitive options for self-operation or collaborative studio workflows
- Package and dispatch complete bulletins to one or more third-party automation playout systems, such as those from WideOrbit, RCS, and many others
- Social Media publishing allows your story to go Twitter and SoundCloud in seconds
- Digital publishing to WordPress sends your content directly to the industry’s most-popular CMS
- Share with other locations in your organization
All without re-creating your content in multiple systems. Write it once, use it as many times as you like.
Who’s Using Burli?
Burli is proud to work with some of the best news organizations in the world.
And many more. Why not have a look at what they have to say about us?
Where Can You Learn More?
Not sure where to start? Here’s a couple of great links to check out: