There is more than one newsroom computer system out there. Why do news directors and engineers the world over select Burli? Here are a few good reasons:

Do more
It’s almost a cliché but it happens to be true: your staff can do more with Burli than they do right now. Burli speeds news production so that your reporters can generate more original stories and spend more time editing and finessing material. The result, of course, is better-prepared and better-sounding news from the same newsroom. Which makes both your journalists and managers smile.

Easy to use
We’re famous for our ease of use. There are two main reasons for it. First, we built the software around the way journalists really work, rather than expecting journalists to adapt to the software. Secondly, almost everything in Burli happens on one clear, easy-to-navigate screen. There are no layers of pop-up windows to get lost in and no separate applications or modules to launch.

Strength in radio
Burli is a clear leader in the world of radio news. Increasingly, radio newsrooms are replacing their existing newsroom systems with Burli because Burli’s radio tools really do the job. Unlike some systems, this is not TV software adapted for radio. Burli’s radio tools were designed by experienced radio journalists for radio journalists.

Trusted by industry leaders
Some of the largest media organizations in the most demanding markets in the world rely on Burli. In market-leading all-news operations in New York, London and Toronto, for example, dozens of journalists simultaneously gather, edit and broadcast the news with Burli every moment of every day. It’s a proven, stable, easy-to-use system that works whether a newsroom has a staff of 2 or 200 people.

Superb support
You won’t often need it, but when you do Burli’s technical support is unrivalled for responsiveness, customer attentiveness and getting things fixed. You’d expect us to say that, of course, so ask around – check with an IT director or engineer in a newsroom that already uses Burli. We suspect they’ll tell you the same thing.

Scalability
Lots of software claims to be scalable but Burli truly is. Right now – as you read this – the complete system is running in small newsrooms on a single PC without dedicated servers, switches, Active Directories or any of that fancy IT overhead. And it’s also running in major newsrooms across multiple servers, racks of switches, terabytes of data and with dozens of simultaneous users in the newsroom, remote bureaus and on laptops. And, of course, there are many installations that fall somewhere in between.

Value
In the final analysis, Burli simply provides good value. There are simpler newsroom systems that don’t offer Burli’s reliability, ease-of-use or detailed features. There are also very expensive tv systems that claim to be useful for radio news. Burli, on the pother hand, is a full-featured and affordable radio system. That means it is excellent value for money and a newsroom system that keeps journalists, engineers and management happy.


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