About Burli


The Company

Burli Software Inc. and its newsroom systems began in a small home office in the Canadian city of Vancouver in 1996.

Word of the news software — then called RadioStar — spread quickly from newsroom to newsroom and before long it had been bought by a variety of newsrooms in Canada and overseas. A short time later the product name RadioStar was dropped in a move to simplify product branding on a single, unique, and recognizable word: Burli.

The Bird

burli-headBoth the software and the company were named after a real bird – a cockatiel called Burli (that’s him sitting on the company logo). The word Bürli (with an umlaut on the u) means “little boy” in parts of Austria and Switzerland. Burli (the bird, without an umlaut) was named by an Austrian woman living in Vancouver who came across the stray bird on a neighbour’s balcony. He likely escaped from a local home or pet shop but his true origins and age were never really known.

In the early home-office days of the company, Burli would sit on the shoulder of the founder Stefan Ellis, keeping a watchful bird’s-eye perspective on the code that would go on to run newsrooms worldwide. Burli kept watch over the company for almost a decade, but in late 2004 he finally succumbed to old age. The company that bears his name, however, is as busy and dynamic as ever.

The Future

Burli’s head office and core design staff are still based in Vancouver but a network of resellers and technicians worldwide have helped expand Burli into a leading solution for newsrooms across the globe. New products, features and updates continue to flow from the company as it welcomes a steady stream of new customers in newsrooms of all sizes, on myriad platforms, in countries around the world.